Brand distribution · Switzerland · since 2009
Brands we’d buy ourselves.
Sold where Switzerland shops.
sCHNOw brings premium Nordic and European brands to Switzerland: online marketplaces, specialist retail and corporate gifting, with Swiss stock and service in four languages.
Why these brands
We only distribute what we use.
It started in 2009 with one Norwegian wallet and a hunch that Swiss customers would like it. They did.
Every brand since has passed the same test: if we wouldn’t carry it in our pocket, wear it on our feet or take it down a slope, it doesn’t make the list. That keeps the portfolio small and our conversations with retailers short.
“My selection process is simple: if I wouldn’t use it myself, we don’t sell it. It has worked since 2009.”
Paal Steensland · Founder
Our brands
Seven brands. One standard.
Comfyballs
Norwegian underwear, engineered where it mattersHouse of Hygge
Ski and outdoor wear from Hemsedal, NorwayNew Movements
Norwegian shoemakers since 1916Tony Perotti
Vegetable-tanned Italian leatherEXENTRI
Slim RFID wallets, designed in NorwayMIIEGO
Danish audio for an active lifere:me
Norwegian acupressure plastersYour brand, next?
We’re always looking for the next one worth carrying.Our access
Where our brands can sell.
The doors we can open across Switzerland, from the country’s two biggest online marketplaces to specialist shops and corporate buyers.
Swiss online marketplaces, Galaxus and Brack
sport stores
shoe and leather stores
fashion stores
corporate gift resellers
marketing and special-offer platforms
What we do
Everything between your warehouse and a Swiss checkout.
Market positioning
Pricing, range and story set for Switzerland, so a brand launches as if it had always been here.
Business development
Marketplace listings, retail accounts and corporate gifting deals, opened and looked after by us.
Local presence and logistics
Swiss stock, CHF invoicing and after-sales service in German, French, English and Norwegian.
Stay in the loop
First to know. First in line.
Private sales, events and collection launches across our seven brands. Only when there’s something worth opening.
For retailers
Stock our brands.
Specialist shop, department store or online retailer? Ask for line sheets, wholesale terms and lead times.
For brands
Want into Switzerland?
We handle positioning, listings, sales and logistics, so you get a Swiss market without building a Swiss team.